On the Air Worldwide
Radio Bremen, NDR, Deutschlandradio, and Deutsche Welle have been associated with The Deutsche Kammerphilharmonie Bremen as media partners since 2007. Such partnerships with an orchestra are rather unusual, since the media sector concentrates primarily on festivals and events. These partnerships are thus an indication of the increasing attractiveness of The Deutsche Kammerphilharmonie Bremen's activities.
The wide range and quality of its media partners ensure growing attention for the ambassadors of the Hanseatic city of Bremen.
|Bremen profits directly from these partnerships itself; favorable information is transmitted from Bremen throughout the world on a regular basis by these broadcasters. The Deutsche Kammerphilharmonie Bremen is a frequent guest via the airwaves of Radio Bremen, NDR Kultur, Deutschlandradio, and NDR Info both in concert broadcasts and feature reports. In addition to radio coverage, Deutsche Welle has contributed to image promotion of the location in its worldwide transmission area with two television features (on the 5 Seconds Model and the Melody of Life) during the past year. Although Deutsche Welle's target group is foreign audiences, its broadcasts can also be seen in Germany - live in the Internet at www.dw-world.de and via radio and satellite. (Details on reception can be found on the Deutsche Welle web site www.dw-world.de.)|
In the age of trimedial orientation, this information is naturally incorporated into the broadcasters' Internet activities. The Deutsche Kammerphilharmonie Bremen transports the good reputation of the media partners to its many concertgoers on the partners' web sites. These are partnerships which are beneficial to both sides and particularly advantageous for the Free Hanseatic City of Bremen - a ›win-win-win situation,‹ so to speak.
|This page was last changed on 29-09-2008, 10:18 AM|